Cancer Heroes Campaign Raises Over $280,000

These cancer heroes are, of course, the people who are facing up to this disease and who are survivors. Fundraisers have been developed for them. The heroes are also the caregivers, the doctors, the nurses, the researchers who rely on research to thwart cancer, and of course the Society’s donors, without whom it would not be possible to help prevent, detect and treat cancer through research.

The campaign, with a target of $200,000, was a resounding success, raising over $280,000. These funds will enable the Société to finance some of the most promising research projects to better prevent, detect, and treat cancer.

The Society extends its gratitude to all donors and supporters of this campaign, including André Robitaille (ambassador), Gregor Reid (researcher), Ismaël Gueymard (survivor), Lucy van Oldenbarnaveld (ambassador), Maya Shmulevitz (researcher), and Suzanne and Louis Daubois (donors).

We are grateful to Postmedia for their invaluable support over the past year. Their partnership has enabled us to raise the profile of our campaign and mission through various media outlets across Canada.

Postmedia is a leading media company with over 120 of the most consulted media outlets across Canada. It was therefore the optimal partner for this campaign.

A number of initiatives were implemented, including the display of banners on various websites and social media platforms, as well as a comprehensive article on the awarding of research grants. The article published in the National Post can be accessed here.