La Vie en Rose and Breast Cancer Research
May 13, 2025 – The Cancer Research Society (CRS) is proud to announce a hopeful and meaningful collaboration with la Vie en Rose through its Roses of Hope Foundation, which actively supports initiatives promoting women’s health and well-being.
United by a deep desire to change lives, we are joining forces to advance cutting-edge research on breast cancer, a disease that still affects one in eight women.
Thanks to this inspiring collaboration, $2.1 million will be invested by both organizations over three years to support research projects across Canada, with a clear objective: to extend and improve the lives of those affected by breast cancer.
Among the initiatives launched by la Vie en Rose, through its Roses of Hope Foundation, is the “Be Your Own Breast Friend” campaign. Rolled out across all its stores and points of sale, this campaign will raise funds to be donated to the CRS, further strengthening our shared commitment to outsmart cancer and plant seeds of hope.
“Research is our strongest ally in the fight against breast cancer. Thanks to this partnership with la Vie en Rose, we are joining forces to give those affected by the disease a reason to hope, and to give researchers the means to turn that hope into tangible progress.”
— Manon Pepin, President and CEO, Cancer Research Society
Beyond funding, this collaboration also aims to raise awareness of the vital importance of research through in-store and online initiatives, reminding us all that we each have the power to make a difference.
“Supporting breast cancer research means supporting women, their loved ones, and helping build their future. It’s a gesture of solidarity deeply rooted in our values. At la Vie en Rose, we believe that every action taken, through research, today can change lives tomorrow.”
— Lina Di Liello, Vice President of Purchasing, La Vie en Rose
About the Cancer Research Society
In 2025, the Cancer Research Society (CRS) marks a major milestone: 80 years of dedication to cancer research across Canada. Thanks to the generosity of our donors, partners, and volunteers, we have invested $423 million in research since 1945, helping to advance science and improve the quality of life for those affected by cancer.
About la Vie en Rose and the Roses of Hope Foundation
A proudly Canadian company, la Vie en Rose has stood out for 40 years in the world of lingerie, sleepwear, and swimwear. With over 226 stores across Canada and a presence in 19 countries worldwide, it offers quality products that combine comfort, style, and affordability. Based in Montreal, the brand brings together a passionate team of more than 4,600 dedicated employees committed to creating an enjoyable and inclusive shopping experience. Devoted to women’s causes, la Vie en Rose founded the Roses of Hope Foundation in 2002, which has donated nearly $3 million to organizations supporting women, particularly in the fight against breast cancer. In 2024 alone, the Be Your Own Breast Friend campaign raised $510,000 for this cause. Together, the company and its foundation embody a deep social commitment, guided by hope, solidarity, and the desire to improve women’s lives.